A Marketing Compnay

I am starting a marketing company with some friends. We are sposnoring an idea for a talented young man in hope that this will generate cash. We are still looking for some financing once the company generates some cash and we need to expand.

I need to know how can I make the product we are offering more attractive to customers. I also need a detailed list of our main customer and who will be our subcontractors. i also want to know if we can attract excute customers and sales online. I just bought a book on marketing which has some interesting ideas.